INSIGHTS

In this section, we share some useful communication statistics and articles that you may find helpful to make your own case for improving communication:

How effective communication impacts success

In 2013, the Harvard Business Review carried out a survey to understand the impact of employee engagement (whether people are able to be at their best at work) on performance. They identified that 73% of respondents ranked effective communication as a factor most likely to bring success (only behind high level of customer service).

According to an infographic from Get In Front Communications, subscribers to the Harvard Business Review rated the ability to communicate “the most important fact in making an executive promotable.” They ranked it more important than ambition, education and hard work.

The importance of communication for great leadership

The Ketchum Leadership Communication Monitor (2016) identified that seventy-one percent of respondents gave effective communication a score of 8 out of 10 or higher in terms of its importance to great leadership, while over a third globally (31 percent) gave effective communication 10 out of 10. However, the gap between the importance of effective communication and leaders’ delivery against it remained worryingly high at 40 percentage points.

Connecting Employees

The McKinsey Global Institute found that productivity improves by 20-25% in organisations with connected employees. That kind of increase in productivity has potential for revenues amounting to $1.3 trillion per year.

In a survey by Prescient Digital Media, only 13% of employees reported participating in their intranet daily—31% said they never do.

Appreciation Matters

69% of employees say they’d work harder if they were better appreciated and recognized, Globoforce found.

What does 2017 hold for how we communicate internally?

The Get In Front Communications infographic also highlights some points around listening:

  • We derive 55 percent of a message’s meaning from the speaker’s facial expressions, 38 percent from how he says the message and 7 percent from the actual words spoken?
  • We listen to people at a rate of 125-250 words per minute, but think at 1,000-3,000 words per minute.
  • Less than 2 percent of people have had any formal education on how to listen.
  • Images go into your long term memory, whereas words live in your short term memory.

Listening Is Critical

Take a look at this article from Newsweaver for the latest trends that we should watch out for in 2017. It includes: Video; Enterprise Social Networks; Data and Measurement; and Virtual Reality. https://www.newsweaver.com/top-7-internal-communications-trends-for-2017/#.WJdi-H_ru2A